In this webinar, IBM and Datameer explore the challenges and opportunities made possible by Hadoop and end-user BI functionality to gain a wider and more accurate view of customers.
What you will learn:
• How “big data” practices are superior to traditional BI and analytics
• New tools and practices that enable big data analytics
• The importance of social media and other "unstructured" data for customer insight
• Specific business use cases that benefit from the new data sources and correlations
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