Using Customer Behavior Analytics to Increase Revenue

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Customer behavior analytics maximizes the value of customer relationships by identifying actionable insights that drive valuable outcomes.

The digital age has dramatically changed customer behavior and presents new opportunities for organizations to engage with their customers.

In 2016, Deloitte found consumers who use social media to shop convert at a significantly higher rate than non-users — a 26 to 33 percent increase in conversion in mature markets.

Download this ebook to discover more. You'll learn:

  • What customer behavior analytics looks like today
  • A step-by-step guide to creating customer behavior analytics and what that entails
  • How other companies are driving profit through new analytics

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