Defining the Value of Big Data Customer Analytics

Datameer PDF

A Guide to Building a Business Case and Alignment

Customer analytics driven by big data can transform the buyer-seller relationship.

Download this eBook to help you build a business case that motivates stakeholders around customer analytics.

You'll learn about:

  • Where big data customer analytics add value in your company
  • Key questions to align your teams on objectives and results
  • Important metrics and how to calculate the value from big data customer analytics

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