Defining the Value of Big Data Customer Analytics
A Guide to Building a Business Case and Alignment
Customer analytics driven by big data can transform the buyer-seller relationship.
Download this eBook to help you build a business case that motivates stakeholders around customer analytics.
You'll learn about:
- Where big data customer analytics add value in your company
- Key questions to align your teams on objectives and results
- Important metrics and how to calculate the value from big data customer analytics
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