How to Harness Social Media to Increase Point of Sale Purchases

Harnessing Social
Media to Increase
Point of Sale Purchases

On-Demand Recording

Businesses are finding new ways to leverage Social media data to better know their customers and drive personalized marketing campaigns and promotions that would be impossible using traditional marketing tools.

Join Datameer and MapR as we explore and demonstrate how organizations can transform social media data including Facebook likes into point of sale purchases using recommendation engines and web log data.

Leave this webinar with:

  • infrastructure and set up requirements

  • how this creates a framework for extracting brand preferences

  • key data and analytic requirements


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